She joined Google in 2018 as director of user-experience design and runs sign, a site dedicated to advancing inclusive design. From 2014 to 2017, Holmes served as principal director of inclusive design at Microsoft, where she led a team that developed the Microsoft Design Toolkit, which was inducted into the Smithsonian Institution’s Cooper-Hewitt National Design Museum.

In her new book, Mismatch: How Inclusion Shapes Design, Kat Holmes explains how to design for excluded communities and why it’s important to do so. Yet a design that excludes a segment of consumers will fail to reach its full market potential. For example, some products aren’t user-friendly for left-handed people, those with disabilities or even different age groups. When creating a product or a system, designers often think about their target audience and overlook everyone else. How to Use Neuroscience to Build Team Chemistry January 23, 2023Īuthor Kat Holmes explains why the most effective business models and products are the ones that benefit the greatest variety of people.Crisis Leadership: Harness the Experience of Others February 14, 2023.Choosing a New Board Leader: Eight Questions March 7, 2023.Speak With Confidence: Four Fixes That Work April 11, 2023.Meet the Authors: Wharton’s Katy Milkman on How to Change May 14, 2021.Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global Marketplace June 21, 2021.Meet the Authors: Wharton’s Peter Cappelli on The Future of the Office November 4, 2021.Meet the Authors: Erika James and Lynn Perry Wooten on The Prepared Leader October 3, 2022.Action, not Words: Creating Gender and Racial Equity at Work July 11, 2022.Navigating Microaggressions at Work November 1, 2022.How National Politics Are Impacting DEI in the Workplace February 7, 2023.Diversity at Work: Why Inclusive Storytelling Matters April 4, 2023.Great Question: Kevin Werbach on Cryptocurrency and Fintech July 21, 2021.Great Question: Dean Erika James on Crisis Management August 16, 2021.

Great Question: Wendy De La Rosa on Personal Finance October 15, 2021.Great Question: Witold Henisz on ESG Initiatives November 17, 2021.Making the Business Case for ESG May 3, 2022.How Companies and Capital Can Be Forces for Good June 21, 2022.Investing in Refugee Entrepreneurs in East Africa August 8, 2022.Why Employee-owned Companies Are Better at Building Worker Wealth November 11, 2022.Beyond Business: Humanizing ESG December 13, 2021.How Analytics Is Changing Finance November 29, 2022.How Data Analytics Can Help Deliver Social Good December 20, 2022.How Analytics Can Boost Competitiveness in Sports January 31, 2023.

Mismatch by kat holmes